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Vivify Ventures is a group company started by Prasada Rao Pyala, with a vision to provide employment opportunities to the youth in rural India. The Client comes with a previous experience of establishing and successfully managing multiple companies in HealthCare & Corporate Financial Investment segments. The objective of this group is to start its footprint in Agriculture, Construction & Development, Dairy Farming and gradually move to other sectors that impact rural life.

Scope of the Work

We have to design the brand identity of the company. The business objectives were to design the identity which should be connected with the target audience of rural India, easy to associate, quick to recollect and be remindful about the vision of the business. The Brand Logo should be representing the vision of the founders to build a large business conglomerate.

Branding

Our creative team has approached the problem systematically & divided the task into two most important things. First of them is to select the colour scheme that meets the business objectives laid by the client and then identify the shapes of the elements that can connect with the audience. With multiple brainstorming sessions, our team has finally closed on the blue colour to signify reliability & responsibility. Vivify is a reliable brand for better employment opportunities and responsible for rural enhancement. Crescent like elements were selected to represent multiple business units in the group and together they represent the turban of an elderly person in the village.

As a single unit, the Logo talks about the comprehensive story, vision of the founders and relates the end customers’ to the brand. The Logo design & colour scheme were very well received by the customers, management committee & Investor groups. Since then, the group has expanded its wings into multiple businesses and thus impacting larger group of Indians. If you want to re-design your brand image, please contact us at hello@auroraelabs.com

TECHNOLOGIES USED

Photoshop Illustrator InDesign

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