Managed Services & Security Solutions Provider
INDUSTRY: Information Technology
Servsys Corporation is a US based Technology company providing managed services & solutions. The company has large number of consultants working across US with a strong offshore presence and supporting both national and international clients. Their specialized services include Cloud Services, providing Security Architectures, Managing Advanced Data Center & Enterprise Networks. Servsys has partnered with multiple vendors to provide a suite of services & solutions in the ara of setting up and managing IT infrastructure for large corporations.
Scope of the work
Servsys has started to revamp their business model from a Staff Augmentation company to a Managed Services Provider (MSP) by offering a boutique of new solutions & services. In their journey to re-position themselves, Servsys has engaged team Aurora to re-design their existing digital perception. We were expected to bring out a new brand image as MSP and provide integrated marketing automation solution to manage digital marketing efforts. We had to do everything that helps any company to re-brand itself for internal employees and customers.
In the process of re-branding, we did not have any precedent on the services being offered or solutions. We had to brainstorm along with team Servsys and explore to unfold the plan for brand positioning. Even though we are working from India, both the teams have managed well to bridge the gap of different time-zones. The designers had a challenge to present solutions from multiple third party providers and yet to maintain unique branding of Servsys. We have also integrated a marketing automation solution to manage all the digital marketing activities like email marketing, social media marketing & offline marketing from a centralized CRM. After multiple teams have collaborated and worked on the re-branding exercise, we could craft unique identity with simple and clean UI.
Every business will encounter the need to revamp their offerings or brand image once in a while. This cannot be planned from day one of incorporation but companies need to evolve themselves according to the customers demand or market situation. If you are in the similar phase to re-brand your identity you can contact us at firstname.lastname@example.org
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