20% of the marketers have created unified customer view for analytics
Unified data of any entity (Customer) is created by integrating the bits and pieces of data available at multiple internal departments. We integrate all the platforms to aggregate the data to perform unified analytics on the holistic data of the entity.
Quick & easy way to streamline your processes which have repetitive tasks. Data integration from multiple departments will demand some workflow automation to make sure that existing processes of internal departments are in smooth execution.
Analysing holistic data and deriving deeper insights needs data drill down at multiple levels and across departments. Drilldown charts are very intuitive & provide easy interface to analyse the data at granular level & high level without difficulty.
Organisations are divided into multiple departments for operational ease & scalability. If the walls between the departments are blocking you from achieving higher growth rate, there is greater need to unify all the data available with each unit related to the customer. If you don’t know how other departments are effecting the purchasing decision of the customer, you don’t have complete understanding of your customer.
We develop high performing products to unify the data available with multiple departments & analyse the large pool of data. Unified analytics will provide breakthrough insights by integrating the efforts of sales, marketing, production & service teams to deliver unmatched customer experience & exponential growth to the company. You should have complete understanding on the customer journey & experience.
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