More than 60% of the qualified leads come from social media channels
Content type for social media marketing entirely depends on the target audience, company & objective of the content. Content can be in the form of info-graphic, blog article, brochure, e-book PDF, survey or a short video.
Content should be distributed on relevant platforms to relevant customers. Ad campaigns in the social platforms are very helpful in distributing the content to specific set of people, with specific demographics & in specific location.
With the availability of multiple popular social media platforms, the need to target customers in all the platforms is very high. We maintain all the social accounts & continuously optimize the performance of different ad campaigns.
Every company has compulsion to mark their presence on social media primarily to market themselves to the largest group of relevant customers. Later, to engage with their customers for product or service feedback, make necessary changes to their product features. There are numerous examples to learn how large companies have crashed over a period of time by neglecting social media channels.
Customers are spending more amount of time on social media & it has changed the way marketers are reaching out to their customers. Marketers at Aurora aim to increase the brand awareness, create a network of loyal customers & strong influencers. The impact of social media marketing is not merely on product sales but on retaining the customers and increasing the customer-life-time-value.
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