More than 40% of the marketers employ analytics to measure Marketing ROI
We analyse the behaviour of visitors to your website & identify areas of improvement to attract more visitors, improve ROI on your digital Ad campaigns, identify patterns and finally drive them towards becoming your customers.
Success of App marketing strategy should be analysed with the data on source of app installs. We extract detailed user behaviour reports to improve retention rates, understand user engagement & individual screen performance.
In addition to looking at aggregate analytical data on visitors, it is equally important to look at individual behaviour to corroborate the hypothesis. Analysing individual session record provides insight into detailed customer journey on the website.
If you are spending on digital marketing but not able to objectively measure its impact, you need to focus on Marketing Analytics. In addition to measuring the outcome of the marketing efforts, many more insights can be derived on where to invest your next marketing budget and what should you improve on your Website or Mobile App to enhance the user experience and most importantly how to steer the user journey.
Marketing experts at Aurora have extensive experience in drilling down your data & deriving actionable information to improve the marketing ROI. We help you to define quantifiable goals, build processes to collect relevant data for analytics, identify gaps and recommend industry specific implementable solutions to improve your overall marketing ROI. This is a continuous process which directly impacts the company revenue.
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